Client: Formo
Outcome: Photo and video library with 1318 assets
Project type: Custom Production
The assignment
Formo is a food and biotech startup revolutionizing animal-free dairy. For their first OOH campaign to launch their cheese alternatives in Germany and Austria, they trusted Cherrydeck to bring their vision to life.
With a concept centered around ‘Love, Cheese and Harmony’ on the table, they opted for a Custom Production where they share their vision for the project, and we take care of finding the right talent and managing the details.
The process
After Formo submitted their brief detailing their wants and needs, we proceeded to find a skilled photographer in Berlin – the brand’s desired location for the shoot.
The campaign embraced the relatable chaos of modern mealtimes, where diverse dietary preferences — vegan, halal, gluten-free — often lead to a clash. Formo’s message was simple yet powerful: their animal-free cheese brings harmony to the table, for everybody.
The focus was on creating lifestyle imagery that showcased authentic and vibrant moments around the table. The shoot highlighted the essence of a shared mealtime — capturing joyful interactions, dynamic scenes, and a sense of togetherness that perfectly embodied Formo’s message.
The results
Shortly after the shoot, the brand received over 1.3k photos and videos in their content library, featuring different settings, a variety of angles, and diverse models and age groups. Their content library provided Formo with the versatility to power their OOH campaign and beyond!
The final images reflect a harmonious communal atmosphere, perfectly aligned with Formo’s vision for the campaign.
When the campaign launched you could spot these cheerful photos out and about!
Sounds interesting? Cherrydeck is the solution to all your visual content needs, no matter your industry!
Interested in creating your own custom stock library with your products? Submit a brief to let us know what you need! Alternatively, you can schedule a call with our team to learn more about what Cherrydeck can do for your brand.
Photography by Mirja Zentgraf
